Spurs Sports & Entertainment Marks Official Groundbreaking of "The Rock at La Cantera"

Updated: Nov 19

Originally posted on nba.com


Spurs Set Long-term Vision with $500 Million State-of-the-art Campus Focused on Human Performance and Community

SAN ANTONIO (Nov. 18, 2021) – Spurs Sports & Entertainment (SS&E) today unveiled the official name of its human performance campus during a groundbreaking ceremony to mark the start of construction. “The Rock at La Cantera” is a multi-phase $500 million legacy project that will extend across 45 acres and feature a human performance research center, a 22-acre park, a state-of-the-art Spurs performance center, a public outdoor event plaza and space for medical, hospitality and office use.


The ceremony marked the start of construction on Phase 1, the Spurs performance center, and will be followed with the outdoor event plaza, before work begins on what will become the heart of the campus – the human performance research center.


“As a global center of discovery focused on the advancement of human performance, The Rock at La Cantera will have a transformative impact on the communities we serve,” said RC Buford, CEO for SS&E. “Our ambitious concept creates an environment that fosters new conversations and capitalizes on resources in our region to drive human performance. It will present global thought leaders with the opportunity to calibrate their craft in a way that can help scale the learnings they're delivering on to the community at large.”


Lincoln Property Company will serve as the project manager for the Spurs performance center. The firm will also provide services as a master developer for the remaining real estate on the campus. ZGF was selected as the lead design architect and is partnering with RVK architecture locally. Contractor services will be provided by local, San Antonio based, Joeris General Contractors and the Sabinal Group.


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